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Team meetings

Content marketing team meeting template

A 5-item meeting agenda to help content teams stay on track (and inspired!) to meet their goals.

About this template

Content marketing is a mix of strategy, creativity, production, and promotion. As a manager, you want to make sure you and your team are publishing great work that drives results.

This agenda template allows you to gauge where you are in the content creation process while also looking back (to see what’s working) and looking ahead (to stay inspired). It relies on both data and creative references, and allows ample time to discuss progress and get unblocked.

Content Marketing Team Meeting Agenda

1. Metrics review + discussion Show traffic, conversions, mentions, etc. (view dashboard, e.g. Google Analytics) 

  • What’s performing well? What’s under-performing? Any significant keyword movement, social mentions, or backlinks?

2. Content calendar review + discussion Show content calendar 

  • Are there any blockers? Do we need to brainstorm to fill any gaps? Do we need to check in with customer success, product marketing, or product team to get product updates or customer information? Does anyone need any help?

3. Inspiration review + discussion  Look at a great piece of content, either from one of your competitors or a company outside of your industry (assign this to someone before the meeting)

  • What makes it great? What might you want to consider for your upcoming projects? 

4. Additional items

  • Anything else to discuss?

5. Action items 

  • Assign action items and due dates 


When to use this template

Whether you run a content team within a marketing team, or you’re a marketing director overseeing content managers, this template will give you guidance on how to run your content meetings.

Use it on a weekly or bi-weekly basis (depending on your company’s level of production), and adjust the agenda depending on where you are in a publishing cycle or quarter. For example, near the end of the quarter you might spend more time planning ahead, whereas mid-quarter, you might be more focused on your data to make sure you’re on track to hit your goals.

Run better meetings with Vowel

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Create an agenda (or use a template!) so everyone is on the same page before the meeting.

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Vowel has one-click recording and transcription, so you can stay focused on the discussion.

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End every meeting with shared notes, links, and action items — all in a post-meeting recap.

Related agendas

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Sales Team Meeting Agenda

1. Brief the team (5 minutes)

  • Company updates that affect sales

  • Follow up on the questions from previous meetings

2. Team discusses their updates and obstacles (10 minutes)

  • Discuss major leads

  • Break down current metrics

  • Status report

  • Listen for potential hurdles

3. Amplify key wins (5 minutes)

  • Praise salespeople who appreciate public recognition for specific events

  • Allow others to share appreciation

4. Invite ideas, questions and collaboration (5 minutes)

  • Exchange thoughts and ideas

  • Motivate and encourage your team

5. Decide on next steps (5 minutes)

  • Appoint individuals to follow up on important items from meeting

  • Set expectations for the next meeting

6. Close the meeting

  • Summarize the meeting & thank everyone for their time

Source: Salesforce

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Customer Support Team Meeting Agenda 

1. Updates or “Quick Fire Topics” - Leader and Relevant Stakeholders (10-15 minutes) If an update does not affect the majority of the team, it probably does not need to be delivered through this channel.

2. [New Project Intro] - Project Leaders (10-20 minutes) This could be a kickoff or update to a project that affects the whole team: implementing a new phone system, overhauling the Help Center content, introducing a new way to triage tickets, etc.

3. Questions and Action Item Assignment - Everyone (10 minutes)

Source: Craig Stoss

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